ASAP was founded in 1987 to explore desktop publishing, which was the new media technology at the time. ASAP began with its initial focus on a weekly event calendar called The Campus Crier. Its name was originally an abbreviation for Associated Student and Administrative Productions. Early on, a model for establishing funding through development of projects was established.
As new technologies arose, making the computer a viable medium for presenting dynamic media, ASAP students began to explore this area. As the group moved beyond the print medium, the orginal name was changed to ASAP Media Services. New tools for integrating audio and video in a dynamic manner allowed ASAP to build kiosks and CD-ROM. When the first web browsers emerged, ASAP recognized this opportunity and began working with that medium as well. Early on, using CGI interface allowed students to use websites as a dynamic medium, not simply presentation of information.
As the capabilities of digital media have grown, students at ASAP explore those advances. This drive to push the limits of what is possible has continued to this day.